Generation Pup

I just came across this: http://generationpup.ac.uk/

It's a project funded by Dogs Trust (man, it annoys me there's no apostrophe in there!) and is "a groundbreaking study of the health, welfare and behaviour of our dogs throughout their whole lives."

If you have a puppy under 16 weeks of age, you can join up to be part of the study. I think it would be pretty cool

 

Off the top my hand don't you have apostrophes when there is a letter missing?

 

And for the possessive, too. "Dogs Trust" is perfectly correct because it means a trust FOR dogs, but I always want it to be Dogs' Trust as in the trust OF dogs. As in "I have my dogs' trust; they trust me to feed them".

 

Ah, I see. Words and language are so fascinating.